OCTOBER 2024 - ONGOING

EVENTS

THE FRIENDS

image of a glass outdoor event with warm lights

Who are they?

The Friends by Verhulst is a Belgian agency specialized in events, communication, sponsorship and hospitality.

For over 75 years, they have been designing human-centered experiences that spark emotion, create connection and leave a lasting impact.

With a team of passionate professionals, they combine strategic thinking and creative intuition to deliver tailor-made solutions for both intimate gatherings and large-scale productions.

MISSION

Driven by a holistic and forward-looking vision of sustainability, The Friends partnered with ESGlogic to strengthen its commitment through the internationally recognized frameworks : the B Corp certification. 

The mission began with the integration of the five B Corp pillars into the company’s strategy. Governance was reinforced with ESG embedded at leadership level and team training sessions. Workers benefitted from enhanced wellbeing, health and listening practices. Community engagement was amplified through both local initiatives and sectoral involvement. Customers were guided towards responsible choices thanks to a more sustainable value proposition. Finally, environment was addressed through a systematic reduction of impacts, supported by tools such as a CO₂ calculator.

Building on this foundation, The Friends are going further by aligning their climate commitments with the Paris Agreement, ensuring long-term consistency between their business strategy and global sustainability goals.

TAKEAWAYS

  • Proactive leadership: ESG integrated across all activities, setting an example in the sector by embedding best environmental, social and governance practices.

  • Strategic framework: B Corp certification achieved with a score of 91, used as a roadmap to structure actions, measure progress and leverage the engaged community for mutual inspiration.

  • Client empowerment: CO₂ calculator introduced to guide responsible choices in the events industry, making low-carbon decisions simple and accessible.

SCOPE

“It gives new meaning to our big bangs.
A bold shift in the way we work, grow, and care”
— The Friends by Verhulst